Google Hidden Gems You Should Be Aware Of And Use

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There are some amazing Google Tools which most experienced users are aware of and can be useful for everyone. Some of these gems create amazing charts which you can just copy paste in your presentations.

#1 Google Trends

https://trends.google.com/trends/

It is a great tool to do a comparative study on how the search trends are for a period of time for multiple keywords. It is based on Google Search, that shows how often a particular search term is entered relative to the total search volume across various regions of the world, and in various languages.
#2 Google Correlate

https://www.google.com/trends/correlate

A part of Google Trends, Google Correlate allows you to look at search trends over time, It enables you to find queries with a similar pattern to a target data series. The fascinating part of Google Correlate is the “Search by Drawing” function. Draw a fun graph and it will provide you keywords which fit the graph trend.
#3 Google Ngrams

https://books.google.com/ngrams

This search engine helps you search a keyword in millions of books over the span of 200 years, a useful tool for finding trends over time. It charts frequencies of any set of comma-delimited search strings using a yearly count of n-grams found in sources printed between 1500 and 2008 in Google’s text corpora in English.

If you search for keyword MAHATMA GANDHI, it will show a trend of how many times the word is used in books in last 200 years. You can narrow down to a period and find specific books. Clearly, 1960 was the year with a peak for books mentioning him and since then it has shown a downward trend.
#4 Google Public Data

https://www.google.com/publicdata/directory

The Google Public Data Explorer makes large datasets easy to explore, visualize and communicate. As the charts and maps animate over time. It allows you to Search through databases from around the world, Google’s Public Data Explorer then displays the data in a line graph, bar graph, scatter plot or on a map. Search for Cars and it will plot the graph, for number of Cars and projected growth animation for future years.
#5 Google Think

https://www.thinkwithgoogle.com/

It is Repository of the best knowledge base to make your life and research easier. It is Google’s source for insights, trends and research in digital marketing. Get creative inspiration, industry intelligence and best practices for your business.




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