Everybody makes mistakes. This is something that can not be avoided all of the time. In fact, some of those errors can turn into some of your greatest learning experiences. However, one of the best ways to save time and money in your blogging is to learn from the mistakes of others. If you do that – and avoid those same pitfalls yourself – you will already be ahead of the game.
Here are some blogging mistakes you should avoid in the year ahead. And, If you slip up and forget to avoid one or two of them, do not worry. Consider this a handy guide for doing some damage control before it’s too late.
#1. Not Developing Your Blog After Launch
Ever visit a blog repeatedly, only to lose interest in it because it never seems to go anywhere?
Yeah, we have all seen those websites – the ones that look like they haven’t been touched since the day they went live. Even if the business behind such a blog is the best in its industry, you might start to think: “Hey, if this company/blogger doesn’t keep the website updated and relevant, maybe their products or services are not so relevant, either.”
Even if your goals for your blog do not include turning a profit with it, you still need to generate enough money to keep the website continuously evolving. And even if the sole purpose of your blog is to draw attention to your business, why not make some money from the blog,too? You can always use extra income, right? Well, a blog is an excellent means of generating more income.
#2. Not Knowing Your Target Audience
How do you figure out who you should be blogging to? No, you don’t need to be a psychic to identify your audience! You do need to be resourceful, though – and by that, make use of the resources available to you on the web.
>What kinds of resources? Here are a few you can explore:
*Web Analytic / SEO Tools
Alexa to understand your competitor sites better; you can cull information on where their visitors live, which websites have a similar audience, and how they rank globally. Exploring the audience of a competitor can give you a fresh perspective on your blog.
And do not forget to check your own blog. Seeing your own statistics is always useful. The Alexa site offers a free trial, and you can utilize tools such as a competitor overlap function, in addition to taking a look at your competitors’ performance and other data.
Other similar tools: Similar Web, SEM Rush, and SpyFu.
SurveyMonkey or Google Forms to run surveys by your site visitors. This will help you to understand them and what they expect from your blog. Both of these sites offer free services.
Xtensio to create a user persona, so all writers on your blog understand your target audience and goals clearly. You and your writers need to be on the same page in terms of who you’re speaking to; this site will help you do that. You can use the software to create various personas that represent your average site users. Xtensio offers both free and upgraded memberships.
#3. Not Collecting Emails from Day One
If I could change one major detail that I didn’t know about early on, it would be collecting emails from the very start!
Don’t let your blog fall victim to another algorithm update the way that mine did. Do yourself and your other bloggers a huge favor: Start getting those email addresses from your visitors immediately.
If you are worried that collecting emails will bother your visitors and cause them to leave your site, stop worrying. If you do it the right way, you can get those emails without annoying your users.
#4. Not Promoting Your Blogposts Proactively
Good content is a must for a successful blog. But remember that just because you write an epic blogpost, it doesn’t mean that traffic will automatically come your way.
>Some fundamental must-do when you publish a new post include:
*Email your subscribers
Collecting emails is vital. Well, now you can announce your blogposts in the emails you send to your subscribers.
*Share on social networks
Promote your blog on all major social media networks. If you don’t have accounts on sites like Instagram, Pinterest, and Google+, now is the time to do it. Don’t be afraid of marketing via social media; it’s not as complex or as intimidating as you might think.
A few basics for success include updating your users regularly, building relationships instead of coming across like you’re selling to people, and providing content that is useful and engaging. Think about what you’d like to see on your favorite social media site; you probably don’t want to be hit over the head with aggressive advertising, do you? But you probably don’t mind seeing a few links to websites and products/services that you can really use.
*Advertise on Facebook
An important way to drive paid traffic is with Facebook advertising. Why? Because it’s: easy to get started with, effective in almost any niche, and phenomenal for both specific and broad targeting.
#5. Having Too Many Popups and Banners
Using them is the best way to convert visitors into subscribers or to sell a product. My website’s newsletter subscription rate soared over 400% when I started using a popup form throughout the site.
And this is exactly why you are even seeing the pros over-use popups. When a popup ad can yield so many more clicks than a banner ad, it just makes sense to put your advertising dollars there, right? That’s why you see popups being used by virtually everyone nowadays, from major consumer brands to content marketing websites.
Whether you are an employee, manager, sole proprietor, or entrepreneur, putting in too many hours and failing to delegate/outsource various tasks could cause you to become less effective and efficient over time.
You can outsource some of your tasks to freelancers. These are a few sites that will help you do that.
Here are ways to monetize your blog:
*Avoid some of the classic mistakes that bloggers make, so you can waste less time and make the most of your resources.
*Sell informational products, like e-books and educational courses. These are not as difficult to produce as you might think; just write about what you know (which you already do on your blog).
*Sell ad space via AdSense. Another strategy for finding advertisers is to take a look at who is advertising on your competitors’ sites. Then, contact those businesses directly to discuss selling them ad space.
*Ask for donations. If your visitors spend a lot of time on your website or come back to it frequently, they probably consider it a valued resource. A carefully worded request for donations in your sidebar could be met with much success.
*Let people benefit from your expertise, and do it beyond the scope of your blog. You can do this by offering consulting services and private coaching sessions.
Promote affiliate products in your blogposts and emails.
*Offer a job board. This is a great strategy for generating more traffic (people may find your website when they are looking for jobs). By providing the information for a reasonable fee, you can maximize that new traffic – along with providing a valuable service that may interest your current email subscribers, too.
Now, you are ready to hit the ground running!
The key lesson is this: Don’t underestimate the importance of your blog development. There is always something you can do to load your site faster, to present your content better, as well as to improve your overall user experience.