AMD Launched Ryzen PC Chips With A Price And Performance That Swings Against Intel

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AMD is coming out swinging against longtime competitor Intel with the launch of Ryzen, its latest PC processors based on the company’s Zen chip architecture.

The Sunnyvale, Calif.-based chipmaker announced details for three central processing units (or CPUs) under the Ryzen 7 brand that beat Intel’s top PC chips in both price and performance.

The Ryzen chips all feature 8 cores and 16 threads. They come in three tiers:

Ryzen 7 1800X running at 3.6 GHz or up to 4.0 GHz at $499
Ryzen 7 1700X running at 3.4 GHz or up to 3.8 GHz at $399
Ryzen 7 1700 running at 3.0 GHz or up to 3.7 GHz at $329

Using the popular CPU benchmark tool Cinebench, AMD pitted the three processors against comparable Intel PC chips, and the initial results look promising:

Benchmarks show the Ryzen 7 1800X performs 9% better than an Intel Core i7 6900K. Perhaps even more crucially, however, that top-of-the-line AMD chip costs half as much as Intel’s: $499 for AMD versus $1050 for Intel.
The 1700X performs 39% better than Intel Core i7 6800K, based on Cinebench’s figures. The 1700X will cost $399, versus $425 for Intel’s i7 6800K.
Finally, the Ryzen 7 1700 achieves a 46% performance boost over Intel Core i7 7700K, and costs $329 against Intel’s $350.
With Ryzen, AMD hopes to reinvigorate a waning PC industry, which has experienced overall annual decline in sales for the past five years.

“Ryzen is more than just another processor launch,” boasted Jim Anderson, senior vice president of computing and graphics at AMD, at a Tuesday event in San Francisco. “It represent real innovation and competition in the high-performance PC market.”

Of course the chips aren’t likely to kickstart demand for the PC — the boom days are long gone. But by introducing some competition into the market, AMD hopes it can improve its market share and make high-performance PCs more accessible to consumers. Not only are gamers continually demanding higher performance, but so are people editing and compiling videos and photos.

“We are starting to see insatiable demand for better experiences when creating content,” said AMD CTO Mark Papermaster in an interview. “We have thousands of photos we want to edit and create photo albums for. We are all becoming content creators. The old low-resolution displays are not good for any of us anymore. We need more processing power.”




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