Why e-Commerce Sites Fail


The revenue opportunities that e-commerce offers are amazing. Being open 24/7 with fewer overheads when put in comparison with the regular brick and mortar retailing is such a big plus. Yet, in spite of this fantastic opportunities fantastic revenue opportunities, the ability to be open 24/7 and traditionally fewer overheads when compared to bricks and mortar retailing. Yet, despite the fact that the majority of the world’s population prefer to shop online, a large number of e-commerce businesses are finding it hard to stay profitable. In fact, many of them find it hard to survive.

Perhaps you own or a planning to build an e-commerce store, below are a few things you should be in the know of. I think it will impact your business in terms of how successful or otherwise it becomes:

1. Bad quality of product descriptions and images

Customers don’t get to pick a product up and give it a close look, when shopping online. All of their reliance is on the images that your store provides, and of course descriptions to match each item. If you put up photos of low quality or shallow descriptions, you may end up not making sales. You should always display images that show what the product looks like from different views, and are of course, of very high quality. You need to also put up very detailed and unique descriptions for each product.

2. Incomplete contact information

You may not see this as a serious issue, but incomplete contact information, displayed on your site is a huge barrier of trust for intending customers. They will definitely search for this information before they buy because everybody wants rest of mind that you will be reachable if they ever need to contact you. If you don’t show contact information and location, you will have it hard trying to establish trust with intending customers.

3. Tricky checkout

Amazon was the first to start up the process of simple purchase. When they did start, it turned e-commerce around. Consumers had been begging for simpler ways to checkout, not having unnecessarily long steps. It can be really frustrating to have to deal with a complex, multi-step process of checkout, and customers may likely not see the order through to completion. You need to prevent such frustration by offering a short checkout process. Do not ask for registration for checkout. Allow customers to choose to register and have their details saved at the end or allow them to just checkout as guests, without having to register.

4. Hidden charges

You can have customers abandon their carts if there are hidden charges. You need to share shipping rates upfront. If you hide them till the end, you may infuriate your buyer. You can provide a shipping calculator that works on the basis of the items, as well as their postal code.

5. Big screen, small screen

We are a society that moves to mobile more and more, especially e-commerce. If you don’t already have a mobile-friendly version of your e-commerce website, it will be extremely difficult to use by mobile users. So make sure your site is mobile responsive.

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