Twitter seems to keep ‘hanging on’ to its Vines. The company announced last fall it would close the video-sharing community site and its accompanying mobile applications, which it then did just days ago. But it also has taken several steps to ensure that the content created in Vine would not be lost, by offering tools to export videos, both online and in its app. A couple of days ago, in another move to preserve Vine content, Twitter launched an online archive of Vine videos — basically a static website containing all the posts made from 2013 through 2016.
Typically, when a company makes a decision to end support for an under-performing product, it announces a closure date and then shuts everything down. In the best-case scenario, the company will also alert users to the change and will give them a way to extract their data. A few companies have even directed users to alternative services they can use instead, after the shutdown.
But that’s different in Vine’s case, as Twitter can’t seem to fully let go.
Initially, the company made an announcement that implied the Vine site would be closed, and the app removed from the various app stores. But then Twitter said Vine’s app would merely transition to the more utilitarian Vine Camera app, which rolled out last week.
It also started looping short videos on Twitter itself in the Vine style. The change targeted only those under 6.5 seconds in length — the same length as once supported on Vine.
Now Twitter says it’s launching a Vine archive on the old Vine website. Similar to Vine’s video social network, the archive will organize the videos by genre — like animals, art, comedy, edits, music & dance, sports and weird, for example.
In addition to the videos themselves, some metadata has also been preserved, including the number of likes, revines and loops the video received, along with the original posting date, title and the creator’s username.